VANBACK
— BRANDING & JERSEY DESIGN
In 2001, vancouver lost its NBA team. Since then, things have changed dramatically. The city has grown. Basketball is booming. Fans are out there like never before. It's time to #BringBackBasketball.
The limited colour palette and simple design of the jersey is enhanced with the use of textures by combining different fabrics. The result is a sophisticated look & feel that brings attention to the branding and its message.
Executive Creative Director
Stephanie Yung
Stephanie Yung
Creative Directors
Dean Lee, Michael Mayes
Dean Lee, Michael Mayes
Designer
Peter Kosciolek
Peter Kosciolek